Why Your Brand Is Not Actually About You
If your brand isn't about you - who is it about exactly? As usual, Albert Einstein has the answer....
17
Jun
07
Jun
6 Secrets of Successful Direct to Consumer Brands
Direct to consumer businesses have experienced explosive growth over the past few years but that has intensified even more during 2020 and 2021 due to the Coronavirus pandemic. In fact,...
01
Jun
Is Branding Worth The Investment? Valuing Branding Mathematically
If you are building an online or eCommerce business, your brand is important because it influences your conversion rates. When it comes to marketing spend, eCommerce sites with low conversion...
15
May
Learning From Our Mistakes – Why We Chose Authenticity
I recently learned a little bit about acting. During the training something that was said really struck a chord with me. The point was that acting today is different to...