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its all about you oh sorry apparently it's not
17 Jun
Why Your Brand Is Not Actually About You

If your brand isn't about you - who is it about exactly? As usual, Albert Einstein has the answer....

07 Jun
6 Secrets of Successful Direct to Consumer Brands

Direct to consumer businesses have experienced explosive growth over the past few years but that has intensified even more during 2020 and 2021 due to the Coronavirus pandemic. In fact,...

01 Jun
Is Branding Worth The Investment? Valuing Branding Mathematically

If you are building an online or eCommerce business, your brand is important because it influences your conversion rates. When it comes to marketing spend, eCommerce sites with low conversion...

authenticity in branding
15 May
Learning From Our Mistakes – Why We Chose Authenticity

I recently learned a little bit about acting. During the training something that was said really struck a chord with me. The point was that acting today is different to...

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