our services

brand identity

strategy

Customer research

Market research

Interviews

Staff workshops

Competitor analysis

Customer persona

messaging

Tone of voice

Values

USP’s

Value proposition

Manifesto

Tagline

visuals

Logo design

Color palette

Typography

Design elements

Photography briefs

Other Services

Web & UI design

Digital publications

Print publications

Brochure design

Packaging design

Brand stationery

Product photography

Brand guidelines

Brand management

our process

how we create brands that reach deeper

Strategy

The strategy phase usually begins with a workshop, where we gather insights from your team. Later on we will interview staff and customers. We carry out research using reports, market research, and external data sources. By the conclusion of the strategy phase, we will have your customer persona, positioning and values. This gives rise to your “brand idea” - the central theme that forms the foundation for your brand messaging.

Messaging

Starting with your brand idea, the messaging phase begins by producing your value proposition which focuses on the key functional benefits of your product. From the functional, we ladder up to the emotional. Your messaging will include your manifesto, tagline and key messages along with your tone of voice.

Design

Once the messaging and tone are agreed, this gives us a strong sense of your brand personality, which can now be expressed through your visual identity. At this stage we combine your messaging with logos, typography, colour palette, image style and other design elements. This is the most exciting phase because it’s at this point that your new brand truly begins to come to life.

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Final product

Each identity comes with a full set of brand guidelines. A toolkit that outlines how your brand and messaging should be delivered and styled.

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If the pen is mightier than the sword and a picture is worth a thousand words, then it’s safe to say that words and visuals are powerful.

But there’s a problem. We’re constantly bombarded with mediocre messages, which means our default mode is to skip, mute or ignore. And yet, when a message truly hits the mark, we pay attention. And this is where the opportunity lies. That’s why we believe that there’s great value in trying a little harder to reach a little deeper.

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common questions

Common problems that brand can solve

How can we stand out from our competitors?

If you are consistently doing great work, but find yourself losing out to competitors, then communication could be the issue. If you can create a brand that strikes a chord with the right customers they will reward you - and not your competitors - with their business.

How can we appeal to the right audience?

It’s better to be loved by a few than liked by many. That’s why we always start by asking who will love you the most?

In other words who are the people whose life you will change the most? The ones who will tweet about you and call their friends to talk about you?

When you are clear on that, the next stage is to work really hard to truly understand them.

Once you achieve that you can create messaging that reaches the right audience on a deeper, more meaningful level.

For more tips read blog article: 5 tips on understanding your customers.

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How can we reach a consensus on our vision?

We begin our research phase with a strategy workshop for founders and the management team. This often uncovers inconsistencies in the vision for the brand, which generally filters down to the rest of the company.

These workshops help us to understand the full scope of the issues. When everyone is motivated by a desire to be aligned toward the customer, this allows consensus to be reached by the end of the process.

In fact, alignment is the most valuable outcome from the brand process.

Which of our USPs matter to our customers?

Every business will have a number of unique selling points. The challenge can be figuring out which of those are truly unique and which are the most important ones to your customers.

In other words, figure out which USPs your customers care about and talk about them in that order.

When you fully understand the thing people are breaking down the door to pay you for, that's the USP that matters most.

How should we handle a rebrand?

Rebranding generally carries more complexity than a new brand.

The method for handling a rebrand depends on the reasons behind it. Common driving factors are a change in ownership, a change in corporate structure, a positioning change or a change in the competitive landscape.

We approach each unique challenge with a sense of fascination and curiosity. Whilst every rebrand will require a bespoke solution, we also look for successful precedents from previous case studies that can be applied as a starting point.

We help our clients to structure their rebrand around research, industry knowledge and experience along with a healthy measure of creativity.

How should we structure our brand portfolio?

Growth brings complexity. And sooner or later, a business will change but the structure will lag behind.

This could leave you feeling out of touch with your own organisation because the business you are now running may in fact look very different to the one you were managing just a few years ago.

These changes may trigger an identity crisis.

A strong brand architecture will bring everything back into a neat structure, helping the entire organisation to pull in the same direction once again.

How can we improve customer satisfaction?

Customer satisfaction can be a complicated issue. It's always about doing a good job, but perception plays a role. Good quality communication can feed into feelings of greater customer satisfaction which is why clear communication through a thoughtful brand can set the right expectations and improve the overall customer experience.

How can we improve our reputation?

Brand and reputation are two sides of the same coin.

Reputation takes a measure of investment because it takes consistent effort to communicate the good work that's being done by your organisation with the outside world.

Can we make our products more compelling?

Cars, cosmetics, computers. Successful products are carefully designed to appeal to a specific audience.

If you sell a range, it's not just your overall brand you need to think about, but also the messaging around each individual product.

It's important to communicate the unique selling points of each one so it can be differentiated not just from competitors but also from other products in your line.

A clear demarcation between products helps you to define your market and the customer persona you are targeting for each one. From there you can create your unique messaging highlighting the key benefits of the product, keeping in mind why a customer would choose your brand over the alternative options.

How can we attract better talent?

When people think about branding they often get it confused with marketing.

But brand goes deeper, because it is about identity. And when people spend a sizeable amount of their time at work they also link a measure of their identity with their job and therefore the company they work for. Companies who invest in a clearly defined brand give evidence of their care for people. That's why a good brand will help you to attract the right talent.

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