Cryoskin is a machine distributed by a fast paced beauty tech start up based in NYC. It uses gentle heating and cooling to permanently destroy fat cells and improve skin quality. The treatments are affordable, non-invasive and they work. A revolution in a space of creams, scrubs and massages that fail to deliver on their promises.
Rather than positioning this as a weight loss product, Cryoskin is aimed toward fitness conscious people who want to target specific areas. It is designed to complement a healthy lifestyle.
The branding is bright and fun. It focuses on helping the customer to feel positive and happy in their own skin. This isn’t about comparison or achieving a particular standard of beauty. It’s about feeling like the best version of themselves, being empowered to shape the body they want whilst keeping the bits they love.
Year: 2017 – 2019
Services: Brand Identity, Brand Strategy