Gentle, calm, caring, relaxed. These are not usually the words that spring to mind when you visit the dentist. But Sukanthi and her team at Family Dental Practice do things a little differently.
Just under half of UK adults fear going to the dentist, so their goal from the very beginning was to do everything in their power to alleviate that anxiety. They provide a warm, supportive and friendly environment that turns fear into trust and apprehension into confidence. It ensures that you walk out of the surgery feeling better than when you walked in.
Family Dental Practice initially spoke to us about a website redesign, however it quickly became clear that they needed to first develop a brand that would capture their true character and convey the genuine care they have for their patients.
Rather than focusing the messaging on the team’s vast technical ability, we decided to focus on the end result. Less anxiety-inducing images of dentists in green overalls and more close cropped portraits of happy people with healthy teeth and the confidence to smile more.
Client: Family Dental Practice
Services: Brand Identity, Brand Strategy, Website Design & Build, Print Design