We were invited to contribute a logo to the Global Business Initiative On Workplace Mental Health. (The GBI)
The GBI has been created by some of the world’s largest organisations including Unilever, Deloitte and HSBC. The goal is to use their influence for good. By leading the campaign to engage organisations in mental health issues, they empower their employees, starting the movement to improve mental health in large organisations.
The idea behind Wellwork is not to gloss over the seriousness of mental health, but to be a force for positivity. By using bright colours and relatable imagery we wanted to break through the stigma, allowing mental health and wellbeing to become a part of normal conversation in the workplace.
Although the GBI decided to go with a modified version of this concept, this was our favourite, so we wanted to share the one that got away.
Services: Brand Identity